Build a factual property brief

Write down the exact location, property type, area and measurement basis, occupancy, expected price and preferred timeline. Separate confirmed facts from details that still need checking. If the property is jointly owned or occupied, clarify who should be involved in the next conversation.

Prepare useful photographs

Tidy the rooms, open curtains and capture the layout honestly. Include the approach, entrance, principal rooms and relevant outdoor spaces. Avoid edits that hide material features. Use photographs you own or have permission to publish, and keep personal documents and valuables out of frame.

Make viewings practical

Set available days, an appropriate contact person and any access restrictions. If tenants or other occupants are involved, agree arrangements with them first. Keep a record of questions after each visit so the information given to different buyers stays consistent.

Agree the engagement

Discuss the marketing scope, fees, approval process and how enquiries will be handled before appointing an advisor. Have transaction documents reviewed by an appropriate professional. Sending a brief should start a conversation, not publish private ownership documents or commit you to an offer.

Take this to your next conversation.